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If you tuned in to watch the Super Bowl this past Sunday night, then you were among nearly 40% of all other U.S. households watching the big game. Super Bowl Sunday holds the record of being TV’s most-watched game day of the year; some 80-90 million Americans are watching their televisions at any given time during the game. With ratings like these, there is no wonder why some advertisers are willing to pay as much as $3 million for a 30-second commercial.
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