COLUMN: Sexist campaigns aren’t for me

Marketing was not my major in college, and thus, I don’t claim to know anything about it.
However, to my untrained brain, any marketing move that blatantly eliminates half of a potential customer base doesn’t seem to be a good one.
Dr. Pepper recently released a new product that features “10 manly calories” and boasts the slogan, “Dr. Pepper Ten: It’s not for women.”
Wow, OK, Dr. Pepper. Now that you’ve clued me in, I won’t buy your new product or any of the other ones.

If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Spencer Magnet, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
Street Address:	(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Spencer Magnet and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:

Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Spencer Magnet | circulation@spencermagnet.com | 502-477-2239
P.O. Box 219, 100 W Main Street, Taylorsville, KY 40071
Office Hours are 9:00 a.m. to 5:00 p.m., Monday through Friday