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Marketing was not my major in college, and thus, I don’t claim to know anything about it.
However, to my untrained brain, any marketing move that blatantly eliminates half of a potential customer base doesn’t seem to be a good one.
Dr. Pepper recently released a new product that features “10 manly calories” and boasts the slogan, “Dr. Pepper Ten: It’s not for women.”
Wow, OK, Dr. Pepper. Now that you’ve clued me in, I won’t buy your new product or any of the other ones.
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