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Emily Maynard is a Danville native whose studies took her to New York. Her business began in Louisville, but has called small-town Taylorsville home for six years.
The business — Elva Fields, a mostly online jewelry boutique named after Maynard’s great-grandmother — however, is anything but small town.
Elva Fields has been featured in O Magazine and on numerous blogs, and twice a year, Maynard’s collections go to New York for press previews.
But a historic building in Taylorsville, with an exposed brick interior, provides just the right setting for Maynard and her two employees, Grace Cox and Amy Ward, to create one-of-a-kind treasures.
In preparation for her wedding in 2003, Maynard created necklaces for each of her bridesmaids.
“I bought some [materials] in New York, and I just kind of taught myself to make them,” she said, adding that she has a love for repurposing things from the past.
“Each one had its own style,” she said — and thus began Elva Fields.
Maynard started the venture as an on-the-side business in Louisville, hosting trunk shows for family and friends and selling jewelry in local stores.
In 2007, Maynard and her then-husband moved to Taylorsville and Elva Fields came along with her.
Around that time, the business launched a revamped website for online orders and became a full-time gig for Maynard.
The business has grown over the years and began to take off when bloggers started featuring her pieces on their sites.
“I did not expect people to shop online,” Maynard said, estimating that 95 percent of her sales now come from online shoppers.
Currently, Elva Fields does not have store hours, but customers can call for appointments.
Most customers are repeat customers, Maynard said, and most of them are from outside of Taylorsville. They appreciate that everything — from the jewels to the bows on the packaging — is handmade, she said.
Maynard attributes a lot of her success to working with a Score Adviser, a free service available to small business owners at score.org.
Maynard’s adviser gave her the following advice: “If you keep doing what you’re doing, you’ll keep getting what you’re getting.”
That mantra has helped in the expansion of Elva Fields, she said.
To showcase its offerings, Elva Fields has in-studio events about twice each year. Visit elvafields.com to sign up for a mailing list to learn about special in-studio events.
With a lot of online success, Maynard could most likely work from anywhere, but Taylorsville is where Elva Fields calls home.
“For the foreseeable future, this is where we’ll be,” Maynard said.
Owner: Emily Maynard
Address: 51 W. Main St.
Hours: By appointment only.
Number of employees: 3
In business since: 2003
Primary business: Handmade, one-of-a-kind jewelry incorporating vintage or antique materials
Facebook: Elva Fields
Twitter: @ElvaFields (also on Pinterest and Instagram)
Price range: $18 to $400