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Homegrown Business: Daugherty's Body Shop and Service Center, a customer-centered business for more than 15 years

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By Shannon Brock

Paul Daugherty grew up in the automotive industry. His father, Archie, worked in collision repair and Daugherty can remember helping his dad at the garage as a 6- or 7-year-old boy.
“I’ve been in the industry all my life,” Daugherty said.
So it was no surprise when he decided to open his own shop.
Daugherty’s Body Shop opened in 1998 and sits upon the hillside at 910 Taylorsville Road.
Daugherty’s is a customer-centered business and Daugherty said his business philosophy, favorite part of the job and the reason for the shop’s recent expansion can be summed up in that one word: Customers.
“I treat the customers how I’d like to be treated,” he said.
The thing he enjoys the most about his line of work is talking to the customers and meeting new ones, he said.
Being around the business his whole life, Daugherty said not much surprises him about it any more, but he said he continues to be surprised by the level of community support.
“The biggest surprise is probably the community support,” he said. “The repeat business, customers who spread the word. We get thank you cards all the time.”
And returning that thanks is something Daugherty advises all business owners to do.
“Work hard and treat people fair,” he said.
“Remember to take care of your customers. They’re the ones that make your business. You could do everything right, but without the customer, you don’t have a business.”
Daugherty’s expanded its services this summer to include a service center that offers maintenance services, like oil changes, tire rotations and wheel alignments.
That expansion was the result of customer requests, he said.
“We had more and more customers that wanted us to do more than collision and body work,” he said. “There’s a need to have service work done and that need continued to grow.”
Some customers from the body shop have utilized the service center, and some service center customers weren’t aware of the body shop until they arrived for service, he said.
“They work off the synergy, one feeds the other,” Daugherty said.
Daugherty is thankful for the customers that have allowed his business to grow and continue.
“I appreciate the opportunity to provide service to them,” he said.

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