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Readers in areas served by community newspapers continue to prefer the community newspaper as their sources of local news and advertising. The 2011 results of an annual survey conducted by the National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism show that 74 percent of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week.
The survey, in its sixth year, shows consistent trends.
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